A Family Tree, a company that specializes in custom-made wind chimes, had issues getting engagement on their Facebook page while also wanting to bring more attention to their services and their brand.

This motion graphic was inteded for the use on Valentine's Day, so I took a more love themed approach by creating a pink and playful palette and focusing on the theme of showing your loved ones you care. In addition to this playful approach showcasing the product, it was informative by sharing product sizing, perks, and customer testimonials. Since the motion graphic was so well received, they decided to reuse it for multiple occasions.

On their Facebook page, their previous posts averaged between 2.5 likes, 0.5 comments, 2 shares and they maximized at 5 likes, 1 comment, and 8 shares. The motion graphic generated 40 likes, 7 comments, and 16 shares. The engagement on my post heavily exceeded anything they have posted in the past by a high margin.